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BBS Returns to SEMA

BBS Returns to SEMA

October 28, 2015

Braselton, GA October 28, 2015 - After a 7 year absence from the SEMA show, BBS of America will be returning to SEMA.

With the introduction of four new products and multiple applications in the aftermarket range for the second half of 2015, BBS is poised to display its latest wheel innovations for all to see. BBS will be featuring their new CI-R, FI-R, CH-R II and SX wheels during SEMA.

The FI-R is the latest in wheel design and engineering that the company has been working on for over a year. With the introduction of the FI-R, BBS has once again advanced innovation in the field of Ultra-lightweight forged wheels. The BBS FI-R will be featured in the SEMA New Products Showcase, be sure to check it out.

Stop by the BBS booth in the Upper South Hall in Booth #30300 to see the new Performance Line CI-R flow formed wheel with the Y-Spoke design featuring the BBS exclusive rim-protector, the CH-R II 2-piece with rim protector and the Design Line SX double spoke in the Crystal Black finish.

BBS embarked on new social and print media campaigns in late 2015. We have featured ads in Bimmer, European Car, Excellence and Porsche Panorama magazines. Prior to SEMA 2015, BBS will launch a new website that gives insight to the company’s future toward marketing and more. With its new products and marketing campaign, BBS is prepared to engage and support new customers in the North & South American markets while firmly supporting its existing customer base.  

The best place to showcase new products and connect with customers is at SEMA.  We are located in the Upper South Hall in Booth #30300, please stop by and see us.

BBS of America, Inc. is a subsidiary of BBS GmbH in Germany.