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BBS and Volkswagen Collaboration

BBS and Volkswagen Collaboration

March 3, 2021

BBS has established a collaboration with a number of industry leaders including our most recent with Volkswagen of America.

Having collaborated on Enthusiast Concept projects with Volkswagen in the past, it was an easy yes, when we got the call from Sean Maynard, Volkswagen of America’s, Enthusiast and Motorsport Marketing Specialist, to collaborate on this new Enthusiast Fleet Concept Jetta GLI.

Volkswagen unveiled the first of several enthusiast concept vehicles for 2021 – a Jetta GLI that revives the spirit of the rare Mk4 Blue Lagoon GLI.

Volkswagen of America selected the BBS CH-R 20-inch Flow Formed wheels for the new Jetta GLI Mk4.

They installed an H&R Springs® Street Performance Coil-Over suspension to give the car a sportier stance.


The Jetta GLI has been a sportier iteration of the Jetta since 1984, offering performance that approached that of the Golf GTI with all the cargo-hauling benefits of a sedan.

In 2002, Volkswagen released the GTI 337, a special edition vehicle with only 1,500 models produced. Outfitted with 18-inch BBS RC wheels, RECARO seats, and a Votex body kit, the unique car struck a chord and served as the inspiration for the next generation GLI.

Check out the complete article on this VW Jetta GLI in Blue Lagoon on the official VW Newsroom online magazine link below.

BBS will continue collaboration and supply wheels for the upcoming Volkswagen Golf GTI Mk8. 

The collaborations will continue with Michelin USA, H&R, BMW CCA, and many more industry leaders throughout 2021.