Riverside Chattanooga

This marked BBS’s first time attending Riverside Chattanooga, and the event exceeded our expectations. It provided a valuable opportunity to connect with BBS owners, enthusiasts, and prospective customers in a highly engaging environment.

The hospitality from the organizers was exceptional, making setup and event preparation seamless. With our space located under the pavilion, we were able to forgo the use of our tent and instead create a more refined indoor setup, featuring our branded back wall along with tables and seating.

Our display showcased the new BBS Unlimited Style CH-R II on one side of the racks, with the remainder of our forged and Flow Form wheel lineup on the other. The response, particularly to the color options of the CH-R II, was overwhelmingly positive.

Featured vehicles included a beautifully appointed Mercedes-Benz GLE 63 AMG fitted with silver LM wheels, alongside a striking VW Golf Mk8 wrapped in a chameleon green PPF, also sitting on LM wheels. Both vehicles drew significant attention throughout the event.

Riverside Chattanooga proved to be a well-organized and thoughtfully executed show. Key vendors were positioned within a large pavilion, while featured vehicles were displayed outside. The venue, an extension of the local stadium, created a dynamic and accessible environment that appealed to a broad audience.

What stood out most was the diversity of attendees. The event successfully brought together car enthusiasts, motorcycle fans, music lovers, and families, creating a vibrant and inclusive atmosphere. The pavilion itself was designed like a marketplace, with many vendors offering products and merchandise for sale, resulting in strong engagement and a highly motivated audience.

The weekend’s activities began Friday evening with a live performance by the local band Okeydoke, setting the tone for an energetic and well-attended main event on Saturday.

Additional highlights of the event included an incredible selection of food trucks serving flavors from over the globe, with a diverse selection of food, coffee, and beverages. Whether it was breakfast, lunch, or dinner, all was covered. There was meaningful engagement with numerous potential future customers, excellent foot traffic, and high levels of consumer interest in BBS wheels and merch.

Having a covered space within the pavilion was a major advantage, allowing us to avoid weather-related challenges and maintain a polished presentation throughout the event.

Riverside also demonstrated an impressive merchandise program—by the end of the day, nearly all items were sold out. This level of engagement is a clear indicator of the strong connection between the event and its audience, both locally and beyond.

Overall, Riverside Chattanooga delivered an outstanding experience. We are already looking ahead to next year and exploring ways BBS can further elevate its presence at this exceptional event.